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Skeptic
The Internet has changed a lot of rules in advertising.  Some advertising media, such as telephone books and newspapers, are disappearing entirely.  Others as television and radio, are reaching a smaller and smaller market segment.  Even skeptical businesses have responded to this change.  Only the flintiest businesses are hidden from the web.
In particular, skeptics cannot see any value to interactive marketing.  Possibly, this perception is the result of a false economy.  A certain minimum commitment is required to achieve minimal results.  Website costs, which represent a minimum investment, are now competitive with most advertising alternatives.
The questions below can help determine whether it's time to reconsider an investment in Internet marketing.
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