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| The Internet has changed a lot of rules in advertising. Some advertising media, such as telephone books and newspapers, are disappearing entirely. Others as television and radio, are reaching a smaller and smaller market segment. Even skeptical businesses have responded to this change. Only the flintiest businesses are hidden from the web. |
| In particular, skeptics cannot see any value to interactive marketing. Possibly, this perception is the result of a false economy. A certain minimum commitment is required to achieve minimal results. Website costs, which represent a minimum investment, are now competitive with most advertising alternatives. |
| The questions below can help determine whether it's time to reconsider an investment in Internet marketing. |
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