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| Considerable effort is required for organizations to stay ahead of this technology curve. Increased bandwidth and computing power; and the growing sophistication of users and developers require an ongoing commitment from Early Adopters. It is nearly impossible to evaluate every trend in interactive marketing. |
| Nevertheless, the continual evolution of interactive marketing from dot-com to web 2.0 and beyond provides opportunities for the Early Adopter to leap-frog into a dominant market position. |
| No company can afford an unlimited investment into Internet marketing. Every new undertaking requires an analysis of risk versus return and an effort to successfully complete new projects as economically as possible. |
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